Landing Page Conversion Calculator
See what improving a page’s conversion rate could be worth — as a range of scenarios, not a promise.
- Free
- No sign-up
- Runs in your browser
- Scenarios, not forecasts
Your page
One page or one funnel at a time gives the clearest answer.
Estimated impact
Estimates onlyMonthly, assuming traffic and close rate stay the same.
- Current leads / month
- Projected leads / month
- Incremental leads / month
- Relative lift
- Incremental customers / month
- Incremental value / month
- Incremental value / year
Scenarios
What happens if you close only part of the gap between current and target rate.
| Scenario | Rate | Leads | + Leads | + Customers | + Value / mo | + Value / yr |
|---|
Formulas used
- Current leads =
visitors × current rate - Projected leads =
visitors × target rate - Incremental leads =
projected − current - Relative lift =
(target − current) ÷ current - Incremental customers =
incremental leads × lead-to-customer rate - Incremental value =
incremental customers × customer value(×12 for a year) - Scenario rate =
current + (target − current) × share of gap
Why conversion rate is leverage
Every channel — SEO, ads, email, social — sends people to a page. Raising the share who act on that page improves the return on all of them at once, without buying more traffic.
Use the scenarios to set expectations. Many tests produce small or no gains; some produce large ones. Planning around the 25% or 50% scenario is more honest than planning around the full target.
How to use it
- Pick one landing page and a recent 30-day period.
- Enter visitors and conversions as a rate.
- Set a target you could justify with evidence — for example, from heatmaps or form analytics.
- Enter close rate and customer value from your CRM.
- Share the scenario link with whoever approves the work.
Keep these in mind
- Traffic is held constant. Changes in channel mix or seasonality change conversion rates on their own.
- Lead quality is assumed unchanged. Some changes (shorter forms, for example) raise volume but lower quality.
- Small samples mislead. With low traffic, a “conversion rate” can swing widely by chance. Use at least several weeks of data.
- Targets are hypotheses. The target rate is your assumption; testing tells you whether it is reachable.
Frequently asked questions
What is a good landing page conversion rate?
It varies widely by industry, offer, traffic source and what counts as a conversion. Compare the page against its own history and against your other pages rather than against a generic benchmark.
What counts as a conversion?
Whatever the page is designed to produce: a form submission, a booked call, a phone call. Count only real, deduplicated conversions.
How do I know my target is realistic?
Start from evidence: where visitors drop off, which form fields cause abandonment, what questions sales hears. A research-backed hypothesis is more likely to produce a lift.
Is my data stored?
No. Everything runs in your browser.
Find out what is stopping visitors from converting
The free growth audit pinpoints drop-off points and the tests most likely to pay off.